School For The Dogs Podcast

Jessica Maddox, an assistant professor of digital media at the University of Alabama, is the author of the forthcoming book The Internet Is For Cats: How Animal Images Shape Our Digital Lives. Her research has largely involved looking at how people share and consume photos of animals on the Internet. She and Annie discuss a variety of topics relating to social media pets. Maddox offers an academic take on why people create Instagram accounts for their pets, are drawn to stories about Ukrainian rescue cats, and more. What does Youtube have to say about the practice of tying puppies to train tracks so that someone can post a video of their rescue? Why do some brands prefer to work with pet influencers over human ones? Are we living in a new era of anthropomorphizing our pets in a non-private arena, or is this just a new iteration of an age-old practice? And: Is it possible to breed an NFT cat? Maddox addresses these questions, and more.  The secret life of pet Instagram accounts: Joy, resistance, and commodific