Empowered Patient Podcast

Eric Olson, COO and Founder of BetterWay™ by Babson Diagnostics™, reports that traditional blood testing is often seen as inconvenient and unpleasant, causing 40% of people to avoid needed blood tests. Babson has developed a more patient-friendly approach to blood collection using a device that fits on the finger and requires a minimum amount of blood. The BetterWay service allows patients or doctors to order tests where blood is drawn at a local pharmacy and samples analyzed at a central lab, providing a quick turnaround with understandable test results.  Eric explains, "Blood testing is something that most people are very familiar with. It’s a routine part of medical care. Every time you go in for your annual visit or if you’re monitoring a disease, maybe a chronic disease, you might get tested more frequently than once a year. The experience is something that a lot of people go through, which consists of having an appointment, going into some sort of patient service center, and getting blood drawn by a pr