Strength Matters: Real. Simple. Results.

In this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Africa. If you're keen on understanding how to capture and engage your audience, create lasting memories, and leverage your personal experiences to boost your business or brand, this episode is your goldmine.Timeline Summary:[00:00:20] Star Wars Acolyte Campaign[00:02:10] Cricket Matters Awareness Strategy[00:03:04] Three-Pronged Authority Approach[00:04:03] Vlogging for Viral Success[00:07:01] The Acolyte's TimelineKey Takeaways:Leveraging Popular Culture: We kick off with a nod to Star Wars' latest series, "The Acolyte," to illustrate the power of a well-executed awareness campaign.Behind-the-Scenes Vlogging: Learn how personal experiences and vlogging at the Over Forties Cricket World Cup were used to create a buzz and establish authority in the c