Strength Matters: Real. Simple. Results.

Are you a personal trainer struggling to make your mark on social media in 2024? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.Timeline Summary:[00:01:06] Flaws of Facebook Ads for Lead Generation[00:02:04] Overuse of Scripted, Edited Content[00:03:28] Emphasis on Authenticity and Connection[00:07:31] Combining Carousel Posts and Videos[00:09:04] Avoiding Scripted Videos, Embracing DirectnessKey Takeaways:Misguided Facebook Advertising: Many personal trainers are ineffectively using Facebook ads, leading to poor quality leads and inadequate follow-up.Scripted Content Overload: The overuse of scripted and edited videos is causing audience disengag