Strength Matters: Real. Simple. Results.

We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.Timeline Summary:[00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by Donald Miller[00:03:41] "Influence" by Robert Cialdini[00:05:00] "DotCom Secrets" by Russell Brunson Key Takeaways:They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.Marketing Made Simple: Donald Miller's book