Strength Matters: Real. Simple. Results.

Welcome to another episode of the Strength Matters Podcast! Today, we're diving into a burning question for modern marketers and business owners: "Should You Add TikTok to Your Marketing Strategy?" Join us as James Breese, Josh Kennedy, and Andrew Wallis unravel the complexities of TikTok in marketing. Whether you're a TikTok enthusiast or skeptical about its business potential, this episode is packed with real-world insights and strategies that could revolutionize your approach to digital marketing.Timeline Summary:[00:00:15] The Crucial Question: Is Your Audience on TikTok?[00:01:00] TikTok's Short Lifespan & Effort vs. Reward[00:02:00] Case Study: Gaining Clients through TikTok[00:03:00] The Importance of Multi-Channel Marketing[00:04:00] Guiding Audience to Your Digital Home[00:07:00] Final Verdict: It Depends on Your AudienceKey Takeaways:Audience Presence: The decision to use TikTok hinges on whether your target audience is active on the platform.Content Lifespan: TikTok con