Strength Matters: Real. Simple. Results.

In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'.Timeline Summary:[00:00:45] The Shift from Offline to Digital Marketing.[00:02:00] Analogy: Email Marketing like Dating.[00:03:00] The Pitfalls of Relying Solely on Social Media Followers.[00:05:00] Nurturing your Email List for Continued Engagement.[00:07:00] The Balance of Valuable Content and Sales Emails. Key Takeaways:The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it