Strength Matters: Real. Simple. Results.

In today's episode, we dive deep into the challenging world of fitness businesses. With the average lifespan of a personal trainer being a mere 18 months, we explore the pitfalls that lead to this startling statistic. Join Josh Kennedy, James Breese, and Andrew Wallis as they share their insights, experiences, and strategies to help you navigate the fitness industry and ensure your business thrives.Timeline Summary:[00:00:06] The Startling Lifespan of a Personal Trainer[00:00:36] Common Pitfalls Trainers Face[00:01:09] The Basics Many Trainers Overlook[00:02:03] Introducing "Cricket Matters"[00:03:15] The Importance of Testing Concepts[00:04:17] The Power of TikTok for Engagement[00:05:12] Building a Website and Connecting with Google[00:06:55] The Transition to Blogging and PodcastingKey Takeaways:The Pitfalls: Many trainers, even if they survive the initial phase, struggle with client acquisition and retention. The root cause? Not having the basics in place.Cricket Matters: A fitness company