Strength Matters: Real. Simple. Results.

It’s easy to think of personal training as something that takes place in a gym, but many of the best physical challenges take place in the great outdoors. That means that great personal trainers can be found outdoors as well.Today’s guest is Matt Shore, found of Train Strong personal training, and an expert with 18 years in the fitness field. Matt conducts outdoor training classes and boot camps, and he’s also not afraid of taking on some tough physical challenges himself. Listen to the episode to hear Matt talk about the personal training business and climbing Mount Aconcagua in Argentina.Topics Discussed in This Episode: Matt’s background in the fitness field and how he got into personal training Why Matt decided to go into outdoor training and boot camps instead of being a personal trainer in a gym How Matt charges for his classes Advice for trainers who are interested in setting up boot camps How social media, website rankings, and word-of-mouth advertising factor into the marketing strategy for Matt’s bo