Strength Matters: Real. Simple. Results.

Brandin Cohen is the CEO and co-founder of Liquid I.V. an electrolyte product that improves the hydration capability of water when added to it. Brandin started out as a collegiate golfer who was interested in entrepreneurship. After college, he began working for the Arizona Diamondbacks and noticed that the players were drinking Pedialyte. The question of why professional baseball players would be drinking a product created for babies stuck in his mind.Brandin was intrigued by the science of hydration and started looking into better hydration alternatives. In 2012, Brandin and his college friend Hayden Fulstone found a study by the World Health Organization that focuses on Oral Rehydration Therapy. The combination of glucose, sodium, and water provided an absorption mechanism for the body. Eventually, they founded Liquid I.V. and created a company and science based product that uses a specific ratio of sodium, glucose, and potassium to deliver water and other key nutrients directly to the bloodstream. Brandin