Strength Matters: Real. Simple. Results.

On today’s show, I speak with the founder of Strength Matters James Breese. We talk about the journey and changes we have gone through over the last six to eight months, and how the concept of the everyday athlete grew after a lifestyle change for James. We talk about training, the future of Strength Matters, and a lot more.Strength Matters started out as a kettlebell company called Kettlebell Fever, but it is now transitioning into a fitness company for everyday athletes. The concept of the everyday athlete came about because the way James would train changed on a day-to-day basis. He started paddle boarding and trail running. He also followed the Run Strong book by Andrew Read for running training. His workout is now a more diverse program and so is the philosophy of Strength Matters.Today’s topics include: James shares how kettlebells are a tool, but not ideal for building cardio. How James rediscovered his love of running. There is so much more to Strength Matters than meets the eye. James also used to pl