Cognation

Our guest is Karen Schloss, who studies the way in which color is imbued with meaning through a lifetime of associations with objects (like bananas and fire trucks) and concepts (like love and politics). We discuss her research, including topics such as: What color should recycling bins be? A tool that can help designers use color-concept associations in their work The "blueberry problem" (why is is that blueberries aren't very blue?) How to market a blue banana What color heaven and hell should be Links: Dr. Karen Schloss's lab at the Wisconsin Institute for Discovery Colorgorical: A color-concept tool Our paper for discussion: "Color inference in visual communication: the meaning of colors in recycling"