Seismic Soundoff

"Accessibility of subsurface data is key, especially as companies move along their digital maturity journey. A lot of valuable data is still locked up in boxes, not adding value." In this episode, Patrick Meroney urges geophysicists to align technology with business goals, advocate for innovation within their organizations, and pursue change strategically to drive long-term success. Patrick Meroney, Vice President of North American Operations at Katalyst Data Management, discusses the critical role of subsurface data management in geophysics and how aligning technology with business processes can drive success. Patrick highlights the challenges of digital transformation, the risks of overlooking business goals, and the importance of workflow integration in subsurface operations. Patrick also offers actionable advice for geophysicists on optimizing technology investments and balancing innovation with cost efficiency. KEY POINTS AND TAKEAWAYS > Align technology with business strategy: Many companies fail to