Secret Leaders

How big can a flower company really be? Well, the industry processes over a billion transactions every year and Bloom & Wild is leading the charge to become the dominant player. In today’s show we talk to Co-Founder and CEO Aron Gelbard about how it all nearly failed before it had even begun, and how much of that market they can really take. “We're doing a few million of those. So we've made meaningful headway. But there's a huge way to go around the world.” That’s not bad for a company that set up shop in 2013 and quickly became best known for making it possible to send flowers in under a minute on a smartphone, and for those flowers to be delivered through your letterbox.  “We got 1,000 orders in the week of [our first] Mother's Day. And I remember this because I had to process them all individually in the spreadsheet, and it took me all day to do whereas normally the order processing took an hour.” From their first piece of accidental marketing by the Daily Mail (after being told to move on by Wholefoods o