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TN266: The journey to brand evolution and transformation – With Sundae Bean

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Synopsis

Nearly everyone has heard of rebranding a business, but what about ‘brand evolution’? It’s not just changing your logo as you might think! In this episode, Sundae Schneider-Bean reveals how a true brand evolution requires a willingness to shift in your business as things evolve and to do the deep personal work which asks whether you are still in alignment with your brand. Sundae takes listeners on a journey of her brand evolution, offering tips and insights about how to get the best out of the process. As a self-confessed ‘coaching nerd’, she talks about what growth feels like in your body, how to recognize its signs and how to partner with external branding and marketing agencies. Sundae is a true transformation specialist whose knowledge and experience provides invaluable insights about brand evolution, regardless of your budget. “There was enough discomfort and ‘clarity’ to push me to change.” Sundae Schneider-Bean is an intercultural strategist, a transformation facilitator, and a solution-oriented coac