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TN256: The numbers you should keep track of in your business – With Jeff Sauer

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Synopsis

As solo entrepreneurs and small business owners, it is easy to feel intimidated and overwhelmed by data. Tracking data is only for big companies, isn’t it? What if we told you that tracking your numbers is for every business owner and can actually be fun? Contrary to popular belief, tracking data also enables you to protect your audiences and customers in line with GDPR regulations whilst working smarter, not harder. In this episode, Jeff Sauer offers constructive straightforward advice to demystify data and the common fears around technology. He explains why it is important for every entrepreneur to start early, which parts you should know about and how you can embrace them wholeheartedly. Listen in to let Jeff challenge your views about data, how it can work well for you and why you need it in your life. If you're an entrepreneur everybody tells you that you need to know more, more and more. You have permission to do fewer things but do them well to guide you forward. Jeff Sauer is the Founder of Data Dr