Content Strategy Interviews

Joe Gollner As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Gollner has worked with content from its earliest days and has crafted a multi-layered definition to account for is many aspects. We talked about: his work at Gnostyx Research and the research he's doing for his PhD program at Lancaster University the origins of the "birth of content," made necessary with the arrival of the ability to deliver the same information across a number of channels how to keep authors and audiences connected in decoupled content systems an animated dinner conversation he had many years ago with a developer around the intent of markup languages his distinction of the differences between content and i