Why Not Now? With Amy Jo Martin

Storytelling is one of the most (if not the most!) powerful tools for influencing human behavior, building connections, and creating impact in your personal and professional life. In this episode, Amy Jo shares her insights on crafting compelling, what she calls, “Go-To Stories" -  potent, concise narratives that resonate emotionally and can adapt to any and all situations.    Over her 20+ years as a professional keynote speaker and personal branding pioneer, Amy Jo has guided some of the biggest brands in the world on how to successfully tell stories in order to persuade, grow their impact and income.   You’ll learn Amy Jo’s proven step by step process as she dives into her storytelling framework, emphasizing the importance of connection and relatability. Drawing from her experiences, she illustrates how, when done right, authentic storytelling can drive success and leave a lasting impression.   Amy Jo also provides actionable tips on storytelling structure, how to bridge data with emotion, and build confide