Share Your Story

Are you tired of pouring time and money into marketing efforts that just don’t connect with your audience? Have you been told to simply “tell a good story” but still aren’t seeing the sales boost you were hoping for? It’s time to discover the power of strategic storytelling.Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.In this episode, Michael shares tips to:Uncover the vital role of an enthralling business story in attracting and retaining customers,Tap into emotional connections for authentic, captivating stories that audiences will love, andCreate impactful marketing videos that zero in on customer concerns and drive engagement.He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such a