Share Your Story

In the Podcast Michael shares these 3 pro tips for you on Storytelling to help you get started fast, including:How to understand what are your clients pain points, how can you create more and amplify the pain identification and relevanceTips on ensuring you focus hard and understand the audience you are addressing, with a target target target approach.How to be clear about the output of your story, what are you expecting in advance, is this to ask the audience to buy something, book a call and, when they speak to their friends, what would they say about your story?We also cover how Storytelling affects the brain to make decisions including:Neurocoupling turns ideas and connects the story as their own in our brainsMirroring is where you see yourself in that position or recognise it as something similar to what you are or have experiencedCortex Activity is when the brain fires what you are imagining as real (like a runner) pretending and visualising running the 100m - their body reacts even though its imaginary