The James Altucher Show

What does it sound like when you change your mind? That's the name of Seth Godin's next book. He only printed 5,500 copies. And he's not printing anymore. He doesn't just view a book as pages surrounded by two covers. He makes a 3-dimensional object that's beautiful to look at and read. "It's not new," he said on my podcast. "It's the best of the last four years of my work. And it's illustrated with hundreds of photos by Thomas Hawk, who's the most prolific and talented internet photographer." The book weighs 18 pounds. And it's 800 pages long. I asked him about art and marketing... and he told me about life. A) START FROM THE BEGINNING "No business, no project, no novel ever started big," Seth said. It started with fear, uncertainty, excitement, possibility. Tons of "what if's" that lead to real action. And real action halts the what if's. The what if's turn to what is. Seth said, "Instead of saying, 'I need to leap to the middle,' say, 'I'm going to start with people who want to engage with me.'" All succes