The James Altucher Show

If I can tell my children to read one post of mine, it would be this post. Influence is how they will navigate a world of uncertainty. Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book, "INFLUENCE", which sold 3 million copies and defines the six critical aspects of all influence. Now he has a new book, "Pre-Suasion", going 10x deeper into the concepts of persuasion. I got him on my podcast so I can ask the 1000 questions I have. Small story from the book: If you name a restaurant "Studio 97" instead of "Studio 17" people are more likely to tip higher. If you ask a girl for her phone number outside a flower store (triggering feelings of romance), she is more likely to give it to you than if you ask her outside a motorcycle store. And 500 other stories. The environment is just as important as what you say. Before the podcast began, I gave him a book as a gift: "The Anxiety of Influence", a history of poetry. What would poetry have to do with influence and market