The James Altucher Show

Ep. 150 - Daymond John: Do This When Success is Your Only Option

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Synopsis

"I remember it like it was yesterday. It was Good Friday, 1989, at 3:30 in the afternoon. It was 37 degrees outside. I stood outside the Colosseum Mall, a mall in Jamaica, Queens. It's pretty popular. Just shivering with a bag of hats. I sold $800 worth of hats in an hour," Daymond John tells me. $800 an hour. That's "the power of broke." Before FUBU (a $6 billion global apparel company), before Shark Tank, and before Obama chose him as the Presidential Ambassador for Global Entrepreneurship, Daymond John worked 18-hour days driving a delivery van. And he wasn't making money. His paychecks covered overhead - the cost of his van, gas, and maintenance. He worked to make money, and he made money to work. "When I took that to FUBU, I started saying, 'If we're not making money, it's not worth doing anything,'" he says. It's not failure. It's experience. "Other people call it failure. I won't call it failure. It's part of the process," he says. You need to take every single "failure" and bring it forward. You're on