The James Altucher Show

The infamous Miami-based rap group 2 Live Crew caused quite a stir in the early 90s when its provocative lyrics and album covers caught the attention of Tipper Gore and the like. Luther Campbell (once Luke Skywalker) of 2 Live, drove out of his way to talk with me about what it's like to work against the politicians and the money-making machine of the music industry. His new book - The Book of Luke: My Fight for Truth, Justice, and Liberty City - drops on Tuesday (August 4), and he offers a few tips for us who are trying to change the game and re-invent the way we do business. Luke calls me an innovative individual, but I am sincerely inspired by his ability to constantly stand out and re-invent himself. "I try to be a trendsetter," he says. "I never liked being a follower." Take his new book, for example. It's not necessarily a fashionable thing for hip-hop artists to write and release books, but Luke wants to break down barriers and start a new conversation. In these pages he covers what it was like to be c