The James Altucher Show

How do you transform your life? The answer is simple. Come up with 10 ideas a day. Every day. It doesn't matter if they are good or bad; the point is to exercise your idea muscle, to make it sweat. Today James talks with Claudia about her brand new book,Become an Idea Machine: Because Ideas Are the Currency of the 21st Century. People say ideas are cheap and execution is everything, but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work.  As Claudia explains, coming up with 10 ideas a day is very important.  Ideas may be easy if you are only coming up with one or two, but if you try to produce more than three, you will feel a burn, scratch your head, and you will be sweating and working hard. There is a turning point when you reach idea number six for the day, when you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to ten, you will see for yourself what "sweating the idea muscle"