Inside Aesthetics

Episode 210 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193, 197 & 202)  Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the fourth and final chapter of our mini-series called the 'The Digital Deep Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.  Chapter 4 focusses on digital automation. We explore: What we mean by automation? Why automated tasks are so important for aesthetic clinics  Why understanding your patients journey in your clinic is so important How automation creates consistency and removes the risk of human error How to connect your current CRM system to a 3rd party automation platform Creating triggers and work flows for a variety of a