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After barely surviving World War II, the National Football League of the late 1940s was not only on tenuous financial footing, but also facing an existential threat from an ambitious new challenger with deep-pocketed owners ready take advantage of America’s growing interest in professional football, a newfound surplus of playing talent, and a tantalizing return to economic prosperity.  While the All-America Football Conference lasted for only four seasons (1946-49), its mere presence jolted the historically conservative and inwardly-focused NFL into an era of dramatic transformation and strategic maturation that laid the groundwork for a meteoric rise in popularity for the sport and secured its position against the raft of competitive challenges to its supremacy in the decades that followed. University of Northern Iowa Professor of Economics and David W. Wilson Business Ethics Fellow David Surdam (Run to Glory and Profits: The Economic Rise of the NFL During the 1950s) joins host Tim Hanlon to discuss the eco