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With over 25 years of experience in electrical engineering, physics, and sales, Mike has tapped into the unique insights of how technology and process can revolutionize sales strategy. As CEO of Patter AI, he continues to champion these revolutionary tech-driven strategies that supercharge strategic sales and has been instrumental in the extraordinary growth of several high profile companies. These methodologies are now detailed further in ‘Sales Sucks’, his newest book, co-authored by friend and colleague Gregg Murphy. Key themes included: Entrepreneurial Lessons Sales Process Development Mixed Sales Methods Patter AI Platform Scaling with Technology Sales Team Training Financial Best Practices — Mike's Email: mike@patter.io  Mike's Website: www.salessucksbook.com  Mike's LinkedIn: https://www.linkedin.com/in/mikelatch/  — Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/  Follow Dana on Instagram: https://www.instagram.com/danarobinso