Let's Fix Work With Laurie Ruettimann

Punk Rock HR Episode 133: In case you haven’t heard, I have a new book coming out called Betting On You: How to Put Yourself First and Finally Take Control of Your Career. The journey of writing a book has been both straightforward and surprising. Throughout each step of the process, something happened to my health or my family, making it a journey for sure.  The easiest part of it all is writing the book; the business of publishing, on the other hand, is extremely complex. Beyond the many surface-level considerations, there’s the whole secondary market of getting your books into the hands of people. So that is what we’re talking about on the podcast today. I brought on my dear friend and Hall of Fame keynote speaker and author, Scott Stratten. Scott is the founder of The UnMarketing Movement and a true marketing genius. He has been where I am now, at the beginning of a book launch. So, this episode will be a good old-fashioned mentoring conversation. Tune in and I know you’ll learn something, too. In this ep