Let's Fix Work With Laurie Ruettimann

Punk Rock HR Episode 106:   How are brands like Warby Parker or Casper Mattress re-shaping the way we make purchases in the 21st century? Well, Larry Ingrassia, my guest this week, is going to tell us. Larry is a former journalist, and editor turned author of the book, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy. Together we discuss the online brands you know, with billion-dollar valuations. We also talk about customer experience as a critical differentiator for many of these brands. And finally, we talk about COVID-19 and how it may or may not change our shopping habits. In this episode you'll hear: How the questions, "How did this happen?" And "How did what I thought was impossible become possible?" were the inspiration for writing the book, Billion Dollar Brand Club. Consumers shop differently today than they were even a decade ago. Larry shares some of the changes that have taken place in our shopping habits, even before COVID-19. What i