Stay Paid
298 - Email Marketing: Testing What Works
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:15:23
- More information
Informações:
Synopsis
There are many things that can make or break the effectiveness of your email marketing strategy, so it’s important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won’t know what works and what doesn’t, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Free checklist: Best Practices for Email Marketing 0:00 Introduction 1:26 The most important rule of A/B testing 2:10 How: Small changes can make a big difference 3:12 How: Have a hypothesis 4:17 How: How many varia