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Matt Johnson launches and produces podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). For Matt, marketing gold isn’t found in thousands of followers on social media. Most of that attention, he says, doesn’t translate into sales. Instead, he finds his gold in podcasting because that’s where he can cultivate a niche and target the most valuable part of it. Listen as Matt explains why becoming famously influential to the right people is the key to marketing success. ~ Luke   Connect | Resources Book MicroFamous: Become Famously Influential to the Right People https://MicroFamousBook.com Podcast MicroFamous at https://microfamouspodcast.com Website https://pursuingresults.com/   You can find Matt on social media at: https://www.linkedin.com/in/pursuingresults/ https://www.facebook.com/getmicrofamous   To learn how to generate more referrals an