Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.  During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion. Chapters [00:00] Introduction and the senior living marketing boom [02:42] Understanding the SMART Marketing Framework [05:16] The Role of Strategy in Senior Living Marketing [08:35] Differentiation in a Competitive Market [12:49] Aligning