Team Building Podcast

Leads are the lifeblood of every business, and while there are infinite ways to generate deals, our focus as leaders needs to be on the highest income and greatest ROI producing lead sources. When we first get into the business, we assume all leads are created equal for all teams, but there is no one size fits all lead source or strategy. The right lead generation strategy for us isn’t informed by what other teams are doing, it’s determined by the numbers, and what’s actually working for us. When we apply analytics to our lead sources, we gain clarity on where we need to invest our time, effort and money. We eliminate guesswork as a key pillar of the business. How do we determine the lead generation structure on our teams, and how can we make sure our agents don’t outgrow it? Why is a strong CRM so important to our lead generation success? In this episode, we talk about an important but often overlooked aspect of lead generation, and why data makes us more profitable. Three Things You’ll Learn In This Epi