Team Building Podcast

Creating video content for social media is vital for success, but agents are apprehensive because they don’t know what content is impactful. How can we gain a following online, and when we do, what content should we be consistently creating? Do we need to spend hours tackling the biggest issues in real estate, or is simplicity key? On this episode, CEO of Shelton Wilder Group at Compass, Shelton Wilder shares how to excel with video content. Takeaways + Tactics Consistency is key. If we want to gain a following on social media, we have to stay top of mind by constantly sharing quality content. Differentiation makes all the difference. By sharing meaningful content where no one else in our market currently is, we’re already setting ourselves apart from our competitors. Don’t overthink content. So often we hold ourselves back because we second guess what to share with our audience. Creating for social media doesn’t need to cause anxiety - in fact, simple topics are key. On this episode, we discussed why bran