Team Building Podcast

In the winter, many agents give up prospecting and connecting with leads altogether. How do we keep the leads flowing when only a small percentage of people are looking for homes during this time of the year? Should the marketing message change during slow seasons? How can a roadmap for our agents help us avoid leaking money? In this episode, Byrd Bergeron shares how team leaders can take advantage of the slower season and holidays. If you wait until January to evaluate what you are doing, it’s too late. You are way behind the curve. -Byrd Bergeron Takeaways + Tactics Organic leads come more slowly during the winter, but if we constantly invest in paid leads, we’ll still get results. Our marketing message has to be different in the winter. Branding and adding value become more important. We have to keep in mind that the average incubation time for a lead is 6 months, so if we nurture people in the winter, we may prepare ourselves for a busier summer. Charity work is also a good tactic for connecting with li