Team Building Podcast

When you have to generate leads for people other than yourself, it’s a whole other ball game. What is the mindset you should have towards establishing a new lead source? When things go wrong, where should the blame go? How much money should you put towards successful lead sources? On this episode, we discuss how to go about determining buckets of leads, and the right way to go about adding a lead source. "Leads are leads, people are people. Find the lead source where you can essentially buy a person’s phone number and email address for the least amount of money." -Jeff Cohn   Takeaways + Tactics Different types of leads: sphere of influence leads, prospecting leads, expireds, FSBOs, just listed, just sold, open houses, mastermind groups and internet leads. Anytime you’re going to deploy capital into a lead source, you need to give it at least 12 months. When a lead registers, it takes an average of 7 months for it to go to contract. Put 70% of your marketing spend towards your top 3 lead sources. At the st