Unstructured

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture, and has spoken to audiences in over 25 countries. To capture and quantify emotions, Dan pioneered the use of facial coding (the analysis of facial expressions) in market research starting in 1998 and his company, Sensory Logic, Inc., has done work for over half of the world's top 100 consumer-oriented, B2C companies. Dan has received seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner. ​ Dan's latest books consist of Famous Faces Decoded: A Guidebook for Reading Others; Two Cheers for Democracy: How Emotions Drive Leadership Style; and First Blush: People's Intuitive Reactions to Famous Art. His earlier, business books include: About Face: The Secrets of Emotionally Effective Advertising; and Emotionomics: Leveraging Emotions for Business Success, which was chosen by Advertising Age as one of the top ten must-read b