Instech London Podcast

Embedded insurance was one of the hot topics of 2021, with a growing number of successful propositions emerging that target potential customers with insurance at the point of purchase. ARMD is one of a crop of new companies putting embedded insurance into action. It offers theft and damage insurance to UK tradespeople purchasing tools through its online shop and supplies IoT sensors to help protect their vehicles.  Co-founder and CEO Devin Chawda joins Matthew to discuss how the technology works, why customers like embedded insurance, and the challenge of building a business and raising funds during Covid-19 lockdowns. Talking points include: Market research and identifying pain points Aligning e-commerce and embedded insurance products Using app technology to expedite digital claims Gathering new data to assess risk and pricing Raising funds via crowdsourcing To learn more about what embedded insurance means in practice and the potential opportunities, download our 'Insurance: to Embed, or not to Embed