Technovation With Peter High
Ulta’s Digital Transformation: Building an Omnichannel and Hyperpersonalized Customer Experience Through Data with CTO/CIO Mike Maresca
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:05
- More information
Informações:
Synopsis
Ulta Beauty has positioned itself as an industry leader by merging in-store and digital experiences for a seamless, personalized customer experience. In this episode of Technovation, Peter High speaks with Ulta Beauty’s Chief Technology and Information Officer Mike Maresca on the company’s digital transformation, cloud expansion, and omni-centric strategy. Mike shares insights on how Ulta’s GlamLab enables virtual try-ons and how data and AI drive hyper-personalization for Ulta’s 44 million loyalty members.
