Suncast

Josh Porter and Nico Johnson, both veterans of the solar industry and long-time podcasters, discuss the evolution of the medium and its popularity. They both started their own podcasts at a time when podcasting was still in its infancy, and emphasize how the medium fosters genuinely authentic conversations and storytelling. In this live discussion, Josh & NIco talk about their experiences with starting and growing their own businesses (on the back of podcasts). One of the elements they both experience via their show is the importance of understanding the nuance of the interview process and how a podcast episode can really help companies & founders “find” and tell their story in unique ways.Of course, one of their favorite topics is helping folks realize the use of podcasts as a marketing tool to refine and distribute sales messages.  Having both been in sales and business development, they emphasized the importance of identifying common questions and challenges that customers face and