Suncast

488: Customer acquisition for Community Solar with Kate Henningsen, Arcadia Power

Informações:

Synopsis

So far, we’ve taken a look at how Policy works at both the State & Federal Level. And we’ve also heard from a solar developer about the nuance and important differences for community solar from the other verticals.In Episode 4 of this series, we’ll hear from Kate Henningsen, Co-founder and COO at Arcadia Power. Prior to joining Arcadia Power as its sixth employee, Kate spent several years as a litigator at an international law firm, providing counsel to businesses on a wide variety of high-stakes issues. She has helped grow Arcadia to perhaps the most well-known among a category of service providers known as “aggregators” in Community Solar. We often hear community solar buyers referred to as subscribers. But, who actually finds, enrolls and services these subscribers? How does customer acquisition for community solar actually work? And how do you get beyond the general notion that it is just Too Good to be True? To answer these questions and more, I reached out to Kate Henningsen. Kate and the Arcad