Suncast

451: Public Relations vs Public Affairs? Nadia Pabst (Antenna Group) can answer that! [Live from RE+Northeast]

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Synopsis

Just a few weeks ago (Feb 2022), I was live and in person at the RE+NorthEast Trade Show. I LOVE in person interviews!!  Especially this one with Nadia Pabst, VP of the newly created Public Affairs Practice, a notable expansion of Antenna Group who is so well known for Marketing and PR.  From storage to solar fleets to self driving vehicles, Nadia brings a surprising breadth of experience and subject matter expertise to the political acumen clients would expect from a Public Affairs expert.So, what’s the difference between Public Relations and Public Affairs?  How does that change the picture for the client and the industry?  Nadia explains how Public Affairs takes a holistic perspective of clean energy entrepreneurship, grid sustainability, and policy to promote and secure real growth in this fast moving industry.   Special thanks to the folks at RE+ for setting aside a dedicated room for us at the show to be able to accommodate interviews. There will be more for