Blunt Business

Death Row Cannabis: From Legacy to Legalization

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Synopsis

Travis "Shaggy" Marshall and AK, key players in the Death Row Cannabis operation, sat down for an insightful interview exploring the brand's journey. Shaggy, with his deep roots in the music industry as Snoop Dogg's long-time sound engineer, and AK, a respected legacy cultivator, discussed their roles in transforming the iconic Death Row Records into a multi-faceted brand encompassing cannabis. They emphasized their commitment to quality, highlighting premium products like liquid diamond-infused pre-rolls and their focus on delivering an exceptional user experience. AK, who began his cannabis journey assisting friends with cultivation projects, stressed the importance of quality and consistency in their offerings. Shaggy, who transitioned from an engineer at Doggy Style Records to overseeing product development, acts as a proxy for Snoop, visiting facilities and ensuring their cannabis meets the highest standards.Navigating the competitive California cannabis landscape requires a strategic app