Bulletproof Radio

The man who pioneered the science and psychology of Influence returns to Bulletproof Radio today.Known as “The Godfather of Influence,” Robert Cialdini, Ph.D., is the foundational expert in the science of influence and how to apply it ethically in business. After nearly 40 years of evidence-based, peer-reviewed scientific research, he’s earned a global reputation for his ability to translate his scientific studies into valuable and practical actions. This makes his principles of influence and persuasion accessible to everyone and a cornerstone for people and organizations serious about effectively increasing their influence. In this episode, you’re going to learn about the psychology of why people say yes and the brand-new principle of influence Robert has added to the original six, which is unity.“Unity is a standalone principle of influence,” Robert says. “ If we can, as communicators, simply arrange our language, arrange how we comport ourselves so that people see us as partners with th