Guided Goals Podcast

On this episode of The DEB Show podcast, host Debra Eckerling discusses the art and craft of storytelling with authors Rob Kutner, Richard Walter, and Orly Zeewy. Rob is a humor writer, whose titles include Snot Goblins & Other Tasteless Tales; Richard (The Whole Picture, Deadpan) is also a screenwriter, consultant, and educator; and Orly’s book is Ready, Launch, Brand: The Lean Marketing Guide for Startups. Rob, Richard, and Orly share their takes on storytelling – for fiction, non-fiction, and business – including story structure and standing out, as well as tips and anecdotes. About Story - Richard: Every story is a portrait of the creator; it’s not a window, it’s a mirror - Rob: A story is a transfer of energy; transferring our experience to an audience’s mind - Orly: Stories are a living, breathing thing. They evoke powerful emotions and insights. When creating the story around your business, the hero is the solution (the brand); the villain is what keeps your client up at night. What Stops People from