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875: Establish your Brand through Content Marketing with Mark Raffan
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:23
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Synopsis
There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product. https://www.youtube.com/watch?v=2VMXwyocf5o Mark Raffan is a serial entrepreneur and the founder of the B2B content marketing agency, Content Callout. As an expert in the field of content marketing, Mark shares his insights on the importance of creating valuable, educational, and entertaining content to engage with customers. Today, Mark talks about the different types of content that fall under the B2B content marketing umbrella, including owned content like blogs and videos, as well as non-owned content on social media platforms. Quotes “No one gives a shit about your bells and whistles. N