Content Strategy Interviews

Rob Punselie A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. We talked about: Content Kings, his customer experience consultancy, and their focus on the Jobs to Be Done methodology the surprisingly small number of jobs that exist in many large projects the JTBD methodology he has developed the need to cultivate deep knowledge of, and experience with, their methodology to use it the key factor to developing competency in using the methodology: curiosity the "magic quotes" that are key to identifying critical research insights his take on customer journey mapping how to be genuinely customer centered as you discern how to address t