Biztalk Radio's Podcast

Value is an interesting thing. Everyone talks about value but most of us don’t know what it is; we only know it in its absence. Terry Slattery, President of the Slattery Group shares with BizTalk Host Jim Lobaito, that companies are fighting margin erosion and being seen as a commodity. He shares how to get your sales force focused on selling value and how to identify your value differentiation.