Funding The Dream On Kickstarter

Cards Against Humanity was one of the top board game Kickstarter projects in 2011. It raised $15k in January of 2011, a lot back then but now a modest success in the current environment. But Max and team chose to make Cards Against Humanity available only through Amazon, a decision that now has their product listing as one of the top sellers in Amazon's Toy and Game section. Max talks about the process of having a game move from a Kickstarter success to a Amazon.com best seller.